The fragrance in Or Infini was created by Mane, using 100%
natural ingredients in an infusion of floral notes, with mandarin top notes,
vanilla and almond base notes. The delicate pearly formulation is by Strand
Cosmetics Europe, manufactured according to Ecocert guidelines.
The 30ml Infini Glass bottle, by SGD, is 100% recycled and
recyclable, made from recycled domestic cullet. Rexam supplied the Nea lotion
pump, that combines protection with ease of use; and VPI provided the R’PET cap
using 100% recycled PET from collected plastic bottles.
The box uses Carta Elega 280g/m² from Metsä Board, a
lightweight, sustainable and PEFC certified cartonboard that reduces the weight
of the box set by more than 10% compared to some other cartonboard materials.
Printing is by Wauters under Imprim’vert environmental accreditation and
FSC/PEFC certification. Finally, the concept was beautified by Sylvie de France
Designer, a 3D and graphic design agency specialising in the beauty and luxury
goods sector.
Mouvement Infini was formed to demonstrate that innovative
beautycare and fragrance products can be developed sustainably, and
indistinguishable in their environmental qualities unless desired. It has
previously created Naya, an organic cosmetic skincare cream, and Emoi Inifini,
a box set of three fragrances. As with the two earlier products, everything
used in making Or Infini, the product and its packaging, are Ecocert
certified.
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